Saturday, October 30, 2010


FOR IMMEDIATE RELEASE Contact: Stephen Gutwillig, (323) 542-2606
October 29, 2010 Tony Newman (646) 335-5384

Prop. 19 Supporters Launch Final Media Push to Pass Historic Marijuana Initiative

Campaign Features Ads on Urban Radio, Online Outlets, Los Angeles Times and Comedy Central

The Drug Policy Action committee supporting California’s historic marijuana legalization initiative launched its final efforts to secure victory for Proposition 19.

The campaign focuses on youth voter mobilization and includes substantial advertising on Southern California urban radio stations as well as tens of millions of online impressions on Google and Facebook. As previously announced, a get-out-the-youth-vote ad is already running on Comedy Central’s Daily Show and Colbert Report. In addition, Drug Policy Action has placed four full-page ads in the Los Angeles Times, a three-page “wrap” of Monday’s main section and a full page ad in Sunday’s paper featuring former San Jose police chief Joe McNamara, star of the Prop. 9 campaign’s television commercial released this week.

“In the final days of this historic campaign, millions of Californians will be exposed in every media platform to the Yes on 19 message,” said Stephen Gutwillig, California director of Drug Policy Action. “We’re communicating to young voters in particular because they bear the brunt of marijuana enforcement and their turn-out is crucial to Tuesday’s outcome.”

Here are details and links to each component of Drug Policy Action’s campaign:

Radio Ad:

* Outlets (all Southern California): KPWR-FM 105.9 "Power 106," KDAY-FM 93.5, KBUE-FM 105.5 “Que Buena,” KSSE-FM 107.1 “Super Estrella,” and KXOL-FM 96.3 “Latino 96.3.”

Online Ads:

* Outlets: Google and Facebook

Television Ad

* Outlets: Playing yesterday through Monday on The Daily Show and Colbert Report on Comedy Central

Print Ad

* Running this Sunday in the Los Angeles Times

Friday, October 29, 2010

If We Vote, We Win

Check out this AWESOME new commercial the DPA is running for us on Comedy Central.....

Thursday, October 28, 2010

The Final Campaign Update!!!

We're in the homestretch. Half a week to legalization!

Tuesday, October 26, 2010

National Latino Officers Association Endorses Proposition 19

New Report Released Highlights Latino Marijuana Arrest Disparities in 33 Major Cities in California

500,000 Marijuana Arrests in California Over the Last Decade; Latinos Arrested at 2 to 3 Times the Rate of Whites though Whites Use Marijuana at Higher Rates

WHO:Antonio Gonzalez, President, William C. Velasquez Institute
Manuel Rodriguez, National Latino Officers Association
Stephen Gutwillig, State Director, Drug Policy Alliance
Prof. Harry Levine, Queens College, primary author of the report
Diane Goldstein, Retired Lieutenant Commander with Redondo Beach Police Department

WHAT:National Latino Officers Association endorsement of Prop. 19 and release of a new report, “Arresting Latinos for Marijuana in California: Possession Arrests in 33 Cities, 2006-08”

WHEN:Wednesday, October 27, 2010, 11:00 AM PST

WHERE:In Person: William C. Velasquez Institute, 2914 N. Main St., Los Angeles

By Phone: (800) 311-9402, Code: Velasquez

WHY:To announce the endorsement of Prop. 19 from front-line police officers of the National Latino Officers Association.

The Drug Policy Alliance and the William C. Velasquez Institute are jointly releasing a new report on the targeting of Latinos for low-level marijuana possession in California. Highlights of the report include:

· In the last 20 years, California made 850,000 arrests for possession of small amounts of marijuana, and half a million arrests in the last 10 years. The people arrested were disproportionately African Ameri cans and Latinos, overwhelmingly young people, especially young men.

· U.S. government surveys consistently find that young whites use ma rijuana at higher rates than young blacks.

· Yet from 2006 through 2008, major cities in California arrested and prosecuted Latinos for marijuana possession at double to nearly triple the rate of whites.

Check out the report here.

Monday, October 25, 2010

New Tv Ad!

Hey Guys.

Check out this awesome new TV we'll have airing, starting tomorrow....

CONTACT: Tom Angell - (202) 557-4979 or
Amber Langston - (573) 239-8149 or

Yes On 19 Campaign Releases TV Advertisement

Former San Jose Police Chief Says Marijuana Initiative Will Improve Public Safety
Law Enforcement Supporters to Hold Teleconference for Reporters on Tuesday

OAKLAND, CA -- The campaign to pass Proposition 19, the California ballot measure to control and tax marijuana, released a television ad today featuring former San Jose police chief Joseph McNamara, who makes a strong public safety case for ending the current prohibition laws.

The ad can be viewed online at

"Let's be honest: The war against marijuana has failed," Chief McNamara says in the ad. "I know from 35 years in law enforcement. Today, it's easier for a teenager to buy pot than beer. Proposition 19 will tax and control marijuana just like alcohol. It will generate billions of dollars for local communities, allow police to focus on violent crimes, and put drug cartels out of business. Join me and many others in law enforcement. Vote YES on Proposition 19!"

McNamara, who served as San Jose's chief of police for 15 years, is now a research fellow at Stanford University's Hoover Institution. He previously served as chief of police in Kansas City and as a beat officer in New York City

McNamara is just one of the many veteran law enforcers who have endorsed Prop. 19. A letter signed by dozens of police officers, judges and prosecutors who support ending prohibition can be read at:

Several of those law enforcers will be available on a telephone press conference call Tuesday at 11:00 AM PDT. Reporters who would like the call-in info should contact Amber Langston at (573) 239-8149 or

Friday, October 22, 2010

Yes On 19 Internal Poll Shows Majority Support for Marijuana Initiative


CONTACT: Tom Angell - (202) 557-4979 or
Sasha Horwitz - (415) 343-5940 or

Yes On 19 Internal Poll Shows Majority Support for Marijuana Initiative
Results Reveal Voters More Likely to Voice Support for Prop. 19 in Automated Polls Than to Live Callers

OAKLAND, CA -- The Yes On 19 campaign today released an internal poll showing that likely voters support the initiative to control and tax marijuana by a margin of 56-41 when presented with an automated questionnaire but are less likely to state their support to live interviewers.

"As the polling shows, there still seems to be somewhat of a social stigma attached to marijuana and the politics surrounding it," said Dan Newman, a political strategist working with the Yes On 19 campaign. "We're confident that when Californians find themselves in the privacy of voting booths on Nov. 2, they will vote to end decades of failed and harmful marijuana policies. Very few people think the current policy is working."

The results affirm earlier suggestions by New York Times analyst Nate Silver, the blog FireDogLake and others identifying a so-called "Reverse Bradley Effect" indicating that voters may be uncomfortable telling strangers how they would vote on controversial policies.

The Yes On 19 internal poll was conducted by EMC Research on October 13-14 and had a total sample size of 1,403 respondents. The margin of error is +/- 2.6 percentage points. The full results can be viewed at:

Taken in context with other recent polls, these results show the race to be extremely close, as it has been throughout the summer and early fall. With the exception of Survey USA, which has consistently shown Prop. 19 to be in the lead, most other recently released polls have been conducted by live interviewers.

Yes On 19 has a team of hundreds of committed volunteers who are spending their free time calling undecided voters to help shore up support for the initiative. In contrast, the No On 19 campaign seems to be a largely top-down operation.

For more information please visit

# # #

Sasha Horwitz
New Media Coordinator
Yes on Prop 19
1776 Broadway
Oakland, CA 94612
Mobile: (415) 343-5940
Fax: (510) 444-4743

Every Vote Counts!

Hey Everyone,

If you haven't looked at our poll tracker in a while, check it out.

It's clear that the opposition is gaining on us and the undecideds are breaking more towards the no side, which is to be expected.

I just want to remind everyone that we do not have this in the bag, and need to keep working hard to win.

These polls just take likely voters into account. Our GOTV (Get Out The Vote) job is to skew these results, both by getting more supporters to the polls off campus and by getting unlikely voters to the polls on campuses.

We're neck and neck, so GOTV can very likely be the deciding factor at the polls in 2 weeks. If we buckle down, stay goal driven, and concentrate on making sure GOTV goes well, we will win.

Keep going and please let us know if you need anything!

Evan Nison
Yes on 19 Deputy Field Director + Campus Organizer
The Regulate, Control
& Tax Cannabis Act of 2010
1776 Broadway Ave.
Oakland, CA 94612
mobile: (908) 812-0473